Part Time Inbound Marketer
We are looking for an enthusiastic Inbound Marketer who is a self-starter with a ‘can do’ attitude to lead and manage FlexEl’s inbound marketing program. This is an amazing opportunity to grow and learn while contributing immensely to FlexEl’s growth.
Candidate will analyze and manage battery related content; work with internal and external content writers, manage external vendors to execute effective inbound marketing campaigns to bring in highly qualified leads into the system. Ability to understand a technical/engineering persona and create relevant content campaigns, and lead nurturing programs is required. Candidate should have high level of analytical skills. Candidate should have the ability to relate ROI back to campaigns and be creative with content type and format. Some web development and graphic design experience is required to maintain the website. Candidate should be able to amplify the effect of outbound marketing efforts through their digital strategy.
The employee will create content campaigns that include maintaining our blog, create a variety of content formats such as Ebooks, calculators, whitepapers, infographics, engaging video content, re-use existing content to create new formats.
The employee will create email nurturing and workflow campaigns to nurture incoming leads.
The employee will own the website content and will be responsible for making any updates.
The employee will own all marketing related content.
Required Skills and Experience
A Bachelor’s degree in marketing or a business student who has Inbound marketing experience. Inbound marketing experience and familiarity with Hubspot is required.
Preferred Skills and Experience
Understanding of inbound marketing, Hubspot. WordPress experience and Hubspot COS is required
Experience with Google Analytics is a plus
Wed development and Adobe suite experience a plus
Creativity and analytical skills
Working Relationships & Environment
Strong oral and written communication skills, negotiation skills, with proven effectiveness in fast-paced, entrepreneurial environment
Commitment to an open, high integrity, hard working culture with a real sense of urgency
Highly motivated, self directed professional with demonstrated ability to bring immediate value to a dynamic and growing organization
FlexEl provides employee benefits like Healthcare (Medical, Dental, Vision), FSA, PTO, 401k and other advantages. The position is located in the Washington DC area, in College Park, Maryland in close proximity with the University of Maryland. The facility is accessible by Metrorail, bus and Route 1 / I 495.
Salary range: depending on experience
To apply please send a resume and the results of previous inbound marketing campaigns to firstname.lastname@example.org